The Father's Story
My father worked in a factory for thirty five years. He would come home with stories.
People Aren't Broken
They're running programs that were written before they knew what they were capable of.
The Rule of Rapport
The most powerful thing I've learned about working with people is a principle so simple it sounds obvious until you try to live it.
Same Drift. Completely Different Consequences.
Seventy percent of family businesses don't survive the second generation.
Direction Advantage
Apple didn't invent portable personal audio. The Astraltune Stereopack did.
It Lost Its Purpose
The most valuable company in the world. The most recognizable consumer brand in the world. The company that defined multiple entirely new product categories under one leader. And the last product that changed how humans relate to technology was 2007.
You Get What You Sort For
Most people confuse goals with direction. They're not the same thing.
Or It Drifts
Ask yourself not just which way you're headed. Ask yourself why it matters that you get there.